El fundador de Epic Games, Tim Sweeney, ha explicado por qué la compañía está cortejando a los desarrolladores para que lancen juegos exclusivamente en Epic Games Store.
En una serie de tweets, el veterano de la industria describió por qué las exclusivas son necesarias, incluso si son impopulares. Sweeney sugiere que el estándar de división de ingresos del 70% / 30% en la mayoría de las plataformas digitales, incluido Steam, está perjudicando a los desarrolladores. Sin embargo, ofrecer un mejor corte no será suficiente para cambiar ese estándar.
La solución, como lo ve Epic, es comprar juegos exclusivos a escala, lo suficiente para presionar a Steam y otras plataformas para reducir su recorte a lo más razonable, en opinión de Epic: 88% / 12% de división.
For example, after years of great work by independent stores (excluding big publishers like EA-Activision-Ubi), none seem to have reached 5% of Steam’s scale. Nearly all have more features than Epic; and the ability to discount games is limited by various external pressures.
— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
This leads to the strategy of exclusives which, though unpopular with dedicated Steam gamers, do work, as established by the major publisher storefronts and by the key Epic Games store releases compared to their former Steam revenue projections and their actual console sales.
— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
Sweeney agregó que esta táctica, aunque agresiva, es «proporcional al problema que aborda», que es el recorte del 70% / 30%. El objetivo final de Epic es reducir los recortes de las tiendas en toda la industria. Si eso falla, Epic todavía terminaría con una tienda que vende docenas de juegos anticipados y una avenida para que los desarrolladores vendan sus juegos con mayores ganancias potenciales.
The 30% store tax usually exceeds the entire profits of the developer who built the game that’s sold. This is a disastrous situation for developers and publishers alike, so I believe the strategy of exclusives is proportionate to the problem.
— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
If the Epic strategy either succeeds in building a second major storefront for PC games with an 88/12 revenue split, or even just leads other stores to significantly improve their terms, the result will be a major wave of reinvestment in game development and a lowering of costs.
— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
So I believe this approach passes the test of ultimately benefitting gamers after game storefronts have rebalanced and developers have reinvested more of their fruits of their labor into creation rather than taxation.
— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
Al final Epic no se beneficia del todo a través de Epic Games Store, sino de Unreal Engine y de sus propios juegos.
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